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Who we are, how we shine

Frey Construction & Home Improvement, LLC has been in business since May 1995, and we’re proud of the reputation for excellence we’ve earned over the decades. Our consistent reliability, integrity and commitment to quality have helped us build a loyal base of customers who come back to us time and time again. Nearly 70 percent of our business comes from repeat customers.

At Frey Construction, we take seriously the business of remodeling your home. Whether the enhancement is exterior or interior, whether it’s a major remodel or a small facelift, every job gets the focus and individualized attention it deserves. We mean it when we say no job is too big or too small.

When you call us for a consultation, we’ll come to your home and sit down with you. Together we will go over what you envision for your home, and we’ll develop a design plan that fits your budget. We don’t charge you for this time or for the free written estimate we create. And we let you take the time you need to make your decisions. If you do hire us, we’ll work hard to keep you apprised of our work, every step of the way.

  • We are proud to be locally owned and operated.
  • Our work comes with a 15-year warranty.
  • The prices we charge are fair and competitive.
  • The materials we use are of highest quality.
  • We are fully licensed and insured; we follow all safety codes and mandated procedures.
  • We are fully-certified as a “lead safe” company; we know what to do when lead-based paint is present, and take all necessary steps to prevent possible contamination.
  • We are a member of the Better Business Bureau, with an A+ rating.

For the best in home remodeling in Madison, Wisconsin, trust Frey Construction & Home Improvement, LLC. We are confident in the work we do, and proud of the way we treat our customers. To schedule a free in-home consultation on your home remodeling project, complete the form on the right or give us a call at (608) 643-7914.

Executive Team
Scott Frey
Owner

Scott grew up swinging a hammer, so it was only fitting that he would start his own business at the ripe old age of 22. Over the past two decades, he’s led the company to become an industry leader, both locally and nationally—by constantly seeking the highest-quality materials, providing the best training for his crews, and finding ways to go above and beyond on every job. As he puts it, “We’re all family.”

Ashley Riha
Director of Operations

Ashley’s focus is overseeing the day to day operations of our office, sales and production departments. Her #1 focus is making sure the entire Frey organization runs like the the well oiled machine that it is, all while the needs of the clients and services are managed effectively.

Exterior Sales Team
Initial appointments are made with one of our Sales Consultants. They bring a “we’ve-got-you-covered” attitude to every project. Because they know how overwhelming the choices can be, they are always happy to break things down and explain each step. They’ve also been known to work magic with insurance companies on hail or other insurance-related claims.
Katie Cook
Sales Consultant
Tyler Stoffels
Sales Consultant
Will Meylor
Sales Consultant
Matt Neuhaus
Sales Consultant
Interior Design Team
Our award-winning interior design team boasts extensive construction knowledge and experience with every level of remodel under the sun, from basic face lifts that freshen up spaces to amazing new extensive remodel plans our clients never dreamt possible. Our Interior Remodeling Consultants are involved throughout your entire remodeling process, doing not only the preliminary design work but also helping with budgeting, product selections, and the construction phase.
Jenn Breunig
Director of Remodeling
Jeanne Panucci
Remodeling Consultant
Rachael Kane
Remodeling Consultant
Julie Schultz
Remodeling Consultant
Justin Kane
Remodeling Consultant
Awards
GAF President's club
GAF President’s Club
2012, 2013, 2014, 2015, 2016, 2017

Frey Construction is a recipient of the prestigious GAF President’s Club Award. GAF selects the winners of this award based on their “Performance”, “Reliability” and “Service”. President’s Club Contractors who receive this award have consistently provided superior-quality services, excelled in providing extensive and consistent warranty options that offer long-term security and peace-of-mind. Less than 2% of Contractors in the NATION win this award and we’ve been honored with this award every year since 2012!

GAF Master Elite
GAF Master Elite Excellence Award

Frey Construction also was 1 of only 127 contractors in the country to win all 3 Master Elite Excellence Awards. The Master Elite Excellence Awards include: Consumer Protection Excellence, Training Excellence and Installation Excellence. Frey Construction has received this award for the 6th consecutive year.

REMODELING BIG 50

Frey Construction was inducted into REMODELING magazine’s BIG 50, Class of 2012. We will always be the Class of 2012 – once “inducted”, we’re in! The “Big 50” is a remodeling industry excellence award that recognizes best practices in the industry. REMODELING magazine inducts 50 new companies each year who have set the standard for professionalism and integrity through smart marketing, exemplary business practices, unique design, and extraordinary impact on their community or the industry at large. Big 50 remodelers run successful, growing companies of various sizes that have taken the lead in raising the standards of the industry.”

NARI CotY
NARI’s Contractor of the Year

The Madison Chapter of the National Association of the Remodeling Industry (NARI) awards their prestigious Contractor of the Year (CotY) awards to NARI members who have demonstrated outstanding work through their remodeling projects. Each year a panel of industry experts selects winners in various categories. Frey Construction & Home Improvement, LLC owner, Scott Frey said, “Being named as a NARI CotY winner gives a strong boost of confidence to the entire Frey Construction team. The hard work and dedication of our amazing designers and the workmanship by our production crews is recognized with this. The CotY award is a great honor to all of us at Frey Construction.” Frey Construction Was Named: 2012 Contractor of the Year | Residential Addition Over $250,000 2011 Contractor of the Year | Residential Kitchen Under $40,000 2010 Honorable Mention | Residential Bath Under $30,000

Best of Houzz

Best of Houzz Service 2015 | Best of Houzz Design 2014 | Best of Houzz Service 2014 Frey Construction and Home Improvement LLC has been awarded Best of Houzz Awards for Customer Satisfaction and Design! Customer Satisfaction honors are determined by a variety of factors, including the number and quality of client reviews a professional receives each year. Design award winners’ work was the most popular among the more than 16 million monthly users on Houzz. We are proud to offer quality the best in both exterior and interior residential remodeling and repairs. It is our goal to have 100% Customer Satisfaction.

Angie's List

2015 – Roofing | 2013 – Decks and Porches | 2013 – Roofing | 2012 – Gutter Repair and Replacement | 2011 – Gutter Repair and Replacement | 2011 – Roofing | 2011 – Siding Frey Construction earned the Super Service Award from Angie’s List in several categories. This is an award only a fraction of the businesses rated on Angie’s List can claim. As an Angie’s List Super Service Award winner, we have met strict eligibility requirements including earning a minimum number of reports, an exemplary rating from our clients and abiding by Angie’s List operational guidelines.

Qualified Remodeler Top 500

Qualified Remodeler’s Top 500 is a list of the nation’s largest remodeling firms ranked by annual revenue. This list serves as a benchmark for the remodeling industry’s performance. Frey Construction has been named on the Top 500 list every year since 2011. 2019 – #133 | 2018 – #125 | 2017 – #178 | 2016 – #212 | 2015 – #186 | 2014 – #416 | 2013 – #170 | 2012 – #137 | 2011 – #184 |

Qualified Remodeler Exterior 200

The Top 200 ranking is extrapolated from Qualified Remodeler’s Top 500 list and based on reported percentages in each of the exterior remodeling project categories. 2017 – #119  |  2016 – #143  |  2015 – #124  | 2014 – #108  |  2013 – #96  |  2012 – #93

Remodeling Top 550

The Remodeling 550 is a list of the nation’s largest residential renovation companies.  Frey Construction has been ranked among the largest renovation companies in the nation since 2012.  The list is comprised of four categories:

  • full service remodeling
  • specialty and replacement
  • insurance restoration companies
  • franchise operations

2018 – #63  |  2017 – #61  |  2016 – #76  |  2015 – #87  |  2014 – #96  |  2013 – #200  |  2012 – #15

Certifications
NARI Certified Remodeler
NARI Certified Remodelers

NARI Certified Remodelers are professional remodelers who provide a full range of remodeling services. To become a Certified Remodeler, candidates must possess skill and knowledge in a broad range of business management and technical skill areas.

Gerard Certified Roofer
Gerard Certified Roofer

Gerard Certified Roofer
Gerard Certificate of Factory Training

GAF Master Elite
GAF Factory Certified Master Elite™ Contractor

To become factory-certified as a GAF Master Elite™ contractor, a roofing contractor needs to show that they are properly licensed,  insured for your protection, have a proven reputation for providing quality roofing services throughout the community and committed to ongoing professional training to ensure quality installation.

GAF Certified Green Roofer
GAF Certified Green Roofer

The GAF Certified Green Roofer designation recognizes steep slope roofing contractors who are environmental leaders. Developed in consultation with the USGBC (developers of the LEED® standard, and acknowledged leaders of the green building movement), this desirable credential enhances your positioning as an environmentally responsible contractor.

EPA Lead-Safe Certified Firm
Certified Lead-Safe Company

Certified Lead-Safe Company
Certified Lead Safe Renovator

Attic Ventilation Certificate of Completion