Basement Remodeling in Madison, WI That Maximizes Your Space
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Transform Your Basement with a Free Design Consultation
For many Madison homeowners, the basement is the most underused part of the house - a catchall for storage or laundry rather than a place to enjoy. But what if that wasted square footage could become the most comfortable, functional room in your home?
Frey Construction specializes in making that transformation a reality. Since 1995, we’ve helped homeowners turn outdated basements into fully finished living spaces that reflect their style, needs, and budget. Our design-build team handles everything, from planning and permitting to construction and finishing touches, so you get a beautiful result without the hassle of managing multiple contractors.
Schedule a free initial design consultation today to see what’s possible for your space.
Turn an Underused Basement Into a Space You Love
In many Madison-area homes, the basement represents hundreds of square feet of untapped potential. Too often, this valuable space becomes nothing more than storage for seasonal décor or a laundry room no one enjoys using. Frey Construction specializes in basement remodeling in Madison, WI, that unlocks the hidden potential beneath your home.
Whether you envision a cozy guest suite for visiting family, a media room for game nights, a home gym, or even a quiet office retreat, our design-first approach ensures the final result is both functional and beautiful. We bring in natural light where possible, select materials that stand up to Wisconsin’s climate, and create layouts that work for your lifestyle both today and in the future.
Customized Basement Design
A great basement renovation starts with a great plan. At Frey Construction, our in-house designers specialize in basement design in Madison, WI, creating layouts that not only look beautiful but function seamlessly with your lifestyle. We offer:
Personalized floor plans and 3D renderings so you can visualize the finished product before construction begins
Flexible options for guest rooms, media spaces, playrooms, home gyms, and even specialty features like saunas
Guidance in selecting flooring, cabinetry, lighting, and finishes that balance durability with style and budget
By the time construction begins, you’ll know exactly how your finished basement will look and feel. No guesswork. No surprises.
Full-Service Basement Remodeling & Construction
Design is just the first step. As a full-service finished basement contractor in Wisconsin, Frey Construction manages every phase of the process, including:
Comprehensive structural work, like framing, insulation, drywall, and egress windows
Licensed trades for electrical, plumbing, and HVAC, keeping your remodel safe and compliant
Custom elements like wet bars, built-ins, and storage solutions to make the space truly your own
From the initial demolition to the final walkthrough, we coordinate every detail so your remodel runs smoothly and stress-free.
The Value of a Finished Basement in Madison
A finished basement adds more than just livable space. It adds real value to your Madison home. According to Remodeling Magazine’s Cost vs. Value Report, homeowners typically recoup over 70% of their investment when they sell. Compared to building an addition, basement finishing is often faster, more affordable, and less disruptive to daily life.
Whether you’re planning to sell in a few years or stay for decades, a basement remodel is one of the smartest ways to maximize your home’s square footage without moving.
Why Homeowners Choose Frey Construction
Choosing the right contractor for basement remodeling in Madison, WI, is just as important as the design itself. Here’s why so many homeowners trust Frey Construction:
Design-First Mindset: Every project starts with a personalized plan that reflects how you’ll actually use the space.
Premium Craftsmanship: Our crews never cut corners, and we back all our work with a 15-year workmanship warranty.
Local Trust: 68% of our basement renovation projects in Madison come from referrals or repeat clients. The local community trusts us, and you can too.
Award-Winning Service: Voted “Best of Madison” multiple years running for remodeling excellence.
On-Site Oversight: A Frey team member is present at every stage, ensuring quality and clear communication.
When you choose Frey Construction, you’re not just hiring a contractor. You are partnering with a team that treats your home like their own. Check out our reviews!
The Frey Basement Remodeling Experience: Designed to Be Painless
Basement remodeling doesn’t have to be stressful. Our proven process keeps things organized and transparent from start to finish:
Free Design Consultation: Evaluate your home’s current layout and discuss your goals for optimizing the space, along with an initial budget estimate and projected timeline based on the scope of work discussed, along with next steps in our design process.
Collaborative Planning: Our Design Agreement guides you through the next phase, where our designers develop 3D renderings, a full scope of work, and detailed proposals—so you know exactly what to expect.
Construction Oversight: We handle permits, scheduling, and trades, keeping you updated along the way.
Final Walkthrough & Warranty: We don’t consider the job complete until you’re thrilled with the result, and our 15-year warranty gives you peace of mind long after the dust has settled.
With Frey Construction, you’re never left guessing. As a full-service basement remodeling contractor in Wisconsin, we manage the details, keep communication clear, and make sure your project stays on schedule and on budget.
Serving Madison and Surrounding Areas
At Frey Construction, we proudly serve homeowners throughout central Wisconsin, including:
Madison
Waunakee
Fitchburg
Sun Prairie
Middleton
Verona
Our deep roots in the area mean we understand local building codes, climate considerations, and design preferences - giving you confidence your basement remodel will stand the test of time.
See the Transformation for Yourself
Want to see why we are the go-to finished basement remodeling company in Madison, WI? Our photo gallery features real transformations for local families, showcasing the detail and care that set Frey Construction apart from the competition.
Flexible Financing Options Available
We believe every homeowner deserves a basement they love without financial stress. That is why we offer flexible financing plans to make your remodel more affordable. Our team can help you explore options that fit your budget so you can start enjoying your new space sooner rather than later.
Schedule Your Free Design Consultation Today
Frey Construction has been helping Madison-area homeowners maximize their living space since 1995. From the first design sketch to the final walkthrough, we’re committed to making your basement remodel seamless, beautiful, and built to last.
Schedule a free design consultation and take the first step toward transforming your basement into the space your family deserves.
Customer Stories
We recently had our home remodeled by the team at Frey Construction. The entire Frey team was professional, experienced, courteous and patient. The final result was exactly how we had envisioned. If we have other home remodeling projects in the future, we would certainly not hesitate to call Frey Construction again.
I am very pleased with Frey Construction. They replaced my roof and gutters. The workers were fast and efficient, and they were always courteous and professional. The office staff was patient and helpful and I appreciated all the time they spent to answer my questions. The quality of work is exceptional and they exceeded my expectations with the clean up afterwards. I highly recommend them!
Frey has done a lot of work for us and the quality is always great. My favorite thing about them is that they are extremely responsive and professional with great customer service. We've previously worked with them on siding and gutters. Most recently I had some windows replaced. They were very helpful and assisted in removing a wall-mounted shelf, which I consider an above and beyond service.
Financing Made Easy.
To help make your home remodeling project as affordable as possible, we have financing options available!
Inspiration.
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